Big 12 conference adds four new members tv#

If 10 teams made $280 million per year from TV, but 12 teams are making $310 million (hypothetical number there), you’ve still reduced per-school payouts by over $2 million per year.Īnd that hypothetical $310 million is just that - hypothetical. More money’s only truly “more” if you’re avoiding dividing the pie too much. Yet, even adding four new members to replace two teams, it’s still a delicate balance for the Big 12.

Big 12 conference adds four new members tv#

But the task was to make up as much of that number as possible with new members.Īdding new members is easy enough in a vacuum, and more schools equals more TV revenue, since it increases the total amount of inventory available for TV partners.

So any future Big 12 TV deal is automatically going to be worth less than that $28 million. Big 12 commissioner Bob Bowlsby has estimated that Texas and Oklahoma (two of college football’s most valuable brands) amount to half of the the value of its media contract. So for anyone eyeing an early departure, they either have to be okay with missing out on $28 million per year for a few years, negotiate a settlement, or stick around awhile.įor the Big 12’s eight remaining members, sticking together meant a stronger position to keep UT and OU in the fold ’til the end of the current rights deals, and a way to collect on larger TV revenues for a longer amount of time. With its grant of rights agreement tied to media contracts that runs through June 2025, the Big 12 would own most of TV revenues for both Texas and Oklahoma (and any other school that decided to depart) until that point. Despite that move being announced now, though, the schools just don’t pick up and leave the conference now, or even next year. Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC.